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But if it turns out to be a medium that means something to people, it’s worth a shot. An ever growing library of FREE emoji and funny gifs for Messenger, Snapchat, WhatsApp, Facebook, Twitter, WeChat, Instagram, Line, Kik, Imo, Telegram, Yahoo SMS and other social media messengers. Maybe the Instagram environment is too precious for the more casual Stories format. So who knows if this thing is going to work.
(Face swap?!) Everything about Instagram’s evolution, meanwhile, has felt more deliberate, if less fun. Snapchat’s success has been fascinating because it feels like such a scrappy, organic phenomenon that broke a lot of cultural norms. Now we’ll see if Instagram users bother to post Stories - or any videos - in any meaningful abundance.īigger picture: Snapchat and Instagram (and Facebook) have long been on a collision course. “This is about a format, and how you take it to a network and put your own spin on it,” Systrom said.īingo.
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Plus user discovery, where Instagram still wins by a mile.)Ĭredit, then, to Instagram CEO Kevin Systrom for calling out Snapchat as the creator of the “Stories” format - and for having the guts to copy it anyway. (And for whatever it’s worth, in typical Instagram fashion, its Stories execution and user-interface design seems superior to Snapchat’s. Or they’d never have used Facebook Messenger stickers because they were borrowed from Line, WeChat or wherever. If they did, no one would have joined Facebook, because it was a blatant rip-off of Friendster. So what if it’s not an original creation? No one really cares about originality in social media. I’d love to see Stories from some of the coffee shops, fashion designers, chefs, photographers and airline pilots I follow on Instagram - none of whom I’m currently Snapchat pals with.
It’s an entirely new medium of mobile-native video, and it’s been fascinating to watch develop, often unexpectedly.īut my feed of Instagram Stories is already totally different, based on a network of accounts I’ve followed over five years: Different friends and acquaintances, a hot-sauce brand I like, and people, shops and brands that I follow because I’m interested in them, not just because I’m phonebook-friends with them. Snapchat Stories are often entertaining because they star my friends or acquaintances, sometimes posing with silly animal-face filters or covered in emoji.
Why? The same reason Instagram is still great: Its network, not just its file format. But then I tried it, and now I’m convinced: This was a smart move on Instagram’s part, and it might even work. I, too, rolled my eyes when I first saw that Facebook’s Instagram was cloning Stories, the best feature of Snapchat.